ART DIRECTION
GRADE A’S IN-HOUSE ART DEPARTMENT HANDLES THE PRACTICAL ASPECTS OF CRAFTING, BUILDING, AND DESIGNING SETS, PLAYING A PIVOTAL ROLE IN DEFINING A DISTINCTIVE TONE AND STYLE FOR YOUR BRAND. WE OVERSEE ALL ASPECTS OF THE ART DEPARTMENT, STARTING FROM THE INITIAL PREPRODUCTION PHASE INVOLVING CONCEPT CREATION, SET DESIGN, BUILDING LOGISTICS, AND SOURCING PROPS AND MATERIALS. THIS EXTENDS THROUGH TO THE PRODUCTION PHASE, WHERE THE ART TEAM TAKES CHARGE OF SET BUILDING AND SET DRESSING.
Here are some of Grade A's set builds, where we design and construct structures, walls, rooms, or outdoor landscapes. Whether it's entire interiors, exteriors, or specific elements, we do it in studios or on location. Our aim is to create adaptable spaces that match the project's creative vision.
SET BUILDS
These projects show examples of Grade A's set dressing, where we arrange props, furniture, artwork, textiles, and other items to create a realistic and visually pleasing scene. Adding to the atmosphere, mood, and story, set dressing is all about arranging a room and decorating it set to fit the creative goals of the project.
SET DRESSING
CREATING NEW SPACES
Grade A has the ability to transform any space into a captivating scene. These sets were once vast, empty areas that have been converted into entirely new environments through the use of lighting, materials, and props, bringing a vision to life
We create props tailored to suit any event requirements, whether it be for performance stages or photography sets. Below are examples of Grade A's past builds.
STAGES
